Hernan operates a successful studio in Santa Monica, California specializing in commercial and celebrity portraiture. He has photographed Luminaries in the music, sports, and entertainment arena including, Danny Trejo, Mario Lopez, Snoop Dog, Nelly, world champions Evander Holyfield, Muhammad Ali, and Mike Tyson.

His client base spans from ShowTime, EMI Records, Sony, NFL, Universal, SLS Las Vegas and Playboy. Hernan has been featured in Rangefinder, Studio Photography, PDN, Digital Photo Pro and Photo Shop User. Hernan is the author of 75 Portraits, and is also an Adobe Ambassador, and Moab Image Master.

His outgoing personality and fresh approach to imagery makes him a highly sought out conference speaker both nationally and internationally, teaching professional photographers around the world.